Sound Design: The True Impact of Sound Effects and Soundscapes

Sound design, although technical, involves more creativity than you may think. It takes vision to craft auditory masterpieces that can elevate films, adverts, games, and other media.

Without sound design, productions would lack that je ne sais quoi—the immersive depth and emotional pull that make stories truly come alive.

Sound designers meticulously craft soundscapes by blending sound effects with ambience tracks and sometimes adding music.

You don’t even realise it, but without sound designers blessing our eardrums, the media we consume would be like eating a dish without any spices or seasoning: BLAND!

The Role of Sound Designers in Audio Production

Sound designers play a vital role in audio production, ensuring each sound is carefully placed to create immersive experiences. Their work extends across various sectors, including:

• Film sound design
• Video games
• Music Production
• Advertising

Their process involves:

• Sound editing
• sound creation and production
• Sound mixing
• Working with the audio post-production team to refine every audio detail

How Sound Effects Make (Or Break) Storytelling

Sound effects are essential in bringing visuals to life. Think of that eerie creaking sound a door makes in a horror film or the roar of an engine in a car chase. Sound effects add realism and depth.

Foley artists contribute significantly to this process by creating organic sounds that blend seamlessly with the on-screen action. Foley recording ensures high-quality, synchronised sound effects that align perfectly with the visual elements.

Just as soundscapes can bring depth to visuals, they can just as quickly snap someone out of the story – immediately disconnecting with the piece. 

Viewers want to be immersed in the narratives in front of them. If a sound is out of place, too loud, too soft, drawing too much, etc., it can cause a disconnect for the audience.

The Importance of Soundscapes in Media

A well-crafted soundscape can transport audiences into different worlds. As Atticus Finch advises in Harper Lee’s To Kill a Mockingbird, “You never really understand a person until you consider things from his point of view… until you climb into his skin and walk around in it.”

Similarly, a great sound design team allows viewers (and listeners) to experience narratives from within, immersing them in the story’s environment and emotions.

In film and television, ambient sound creates an immersive atmosphere, while soundscapes help players feel truly engaged in gaming. Music and sound effects work together to establish mood, tension, and excitement.

Audio Post-Production Workflow: Bringing Everything Together

The audio post-production workflow is a meticulous process that ensures high-quality sound output. This phase involves various steps, including:

• dialogue editing
• automated dialogue replacement (ADR)
• final mixing

A supervising sound editor oversees the process, coordinating with the re-recording mixer and sound team to perfect the final product.

At Cosher Studios, industry-standard software tools and expert sound supervisors ensure seamless integration of sound elements.

The Role of Voice-Over in Sound Design

Voice-over recording is another critical sound design element. It is often used in advertising, e-learning content, and dubbing projects.

Professional voice-over artists deliver high-quality narration that enhances the message being conveyed.

While they may not always share the same spotlight as on-screen actors, voice-over artists leave a lasting impression.

There are so many stories out there of their voice getting instantly recognised in the most unexpected places like a hardware store. That alone speaks to the power of a well-delivered voice-over and its ability to stay with an audience long after the moment has passed.

Cosher Studios boasts a diverse roster of voice talent that ensures that brands can find the perfect voice for their projects and a voice that will leave a lasting impression. We offer voice-overs in local South African languages or with international accents.

The Power of Background Noise and Ambient Sound

Background noise and ambient sound are subtle yet crucial components of audio post-production. They help establish setting and realism by:

• Mimicking real-world environments, such as city streets or forests.
• Enhancing emotional depth by adding layers of natural sound.
• Supporting character dialogue without overpowering it.

Why Choose Cosher Studio For Your Sound Design?

Choosing a professional recording studio like Cosher Studios ensures the best sound quality for any project.

With expertise in audio post-production, sound editing, and music production, our team is trusted to deliver high-quality soundscapes tailored to the project’s specific needs.

Our competitive rates, advanced equipment, and experienced sound designers make us a trusted partner in the industry.

Book online with Cosher Studios today!

When it comes to delivering high-quality voice-over services, Cosher Studios can provide you with a seamless and collaborative process designed to meet your needs as a client.

Whether you need a voice over for a television advert, a corporate training video, or a dubbing for a film, our team ensures your project is completed efficiently and to the highest standards.

Here’s what you can expect when working with having Cosher Studios as your Voice Over Partner:

Step 1: Understanding Your Requirements

Reach out to us via email or WhatsApp.

Our team will take the time to understand your specific requirements, such as:

• What type of voice talent do you need, and if there are specific voices, languages, or accents in your brief?
• What is the desired output platform of the recording? Is it for a television or radio advert or more internal, such as a corporate training or social media video?
• What is the usage duration: where and for how long will this voice-over be licensed? Will it air for one or two months or run longer?

By understanding these details at the start, we can ensure our team is aligned with your vision.

| Reach out to our team

Step 2: Presenting Voice Options

We will provide you with a selection of voice artists from our extensive database that match your brief. As a client, you will receive recorded demos for consideration, and if required, we can arrange a short sample of your script for a more informed decision.

We aim to connect you with a professional voice actor with the talent and experience to bring you the perfect voice for your project.

| Listen to our artists’ demos

Step 3: Studio Booking and Collaboration

Once you’ve chosen your voice actor, we book a studio session that fits everyone’s schedule. We provide the flexibility for clients to:

• Attend recordings in person.
• Join remotely via the platform of your choice (Google Meets, Skype, MS Teams, etc.) for real-time direction and approval.

We encourage client participation during the recording process to minimise back-and-forth edits and additional costs.

| Book a session at Cosher Recording Studios

Step 4: Expert Direction and Sound Recording

Our sound engineers and voice-over directors guide the recording session, ensuring the Voice Talent delivers the perfect tone and performance.

We also encourage our clients to direct and provide feedback on performance during the session. Once performance notes are received from the client, our directors, together with our engineers, can communicate these preferences directly to the voice talent. 

We find this collaborative effort produces the best results. 

| See why our clients love us

Step 5: Post-Production Excellence

After recording, our team handles editing and mastering, using industry-standard editing software to enhance quality.

Depending on your requirements, we also offer audio post-production where we can:

• Add music (stock or an original composition).
• Incorporate sound effects, to create a full soundscape.

Before we mix and master the final audio file.

Your files are then delivered via a downloadable link, often on the same day. For lengthier projects requiring additional audio post-production, such as music and sound effects, files are sent no later than the next day.

| Experience our Showreel

Step 6: Timely Edits and Amendments

We understand that changes may arise. While we aim to finalise the voice-over during the initial session, we accommodate edits or re-recordings at minimal costs or, based on prior agreements, at no cost to the client.

Our efficient process ensures any updates are handled swiftly, as we have a good understanding of our voice artists’ availability.

| See what our clients are saying

Our Voice Over Recording Studios

Our recording studios are based in Cape Town, South Africa, and are equipped with industry-standard recording equipment and an experienced in-house team. For clients or requested artists outside Cape Town, we can facilitate voice-over recordings anywhere in South Africa, coordinating every detail to align with your brief.

5 Professional Studio Spaces

Cosher Studios has five operational and fully kitted out recording studios to choose from. 

Each studio is a professional-grade space with a control room, live room, and spacious vocal booth. Our studios can accommodate even the most complex of voice over sessions with the ability to produce pristine sound quality, with the space for multiple voice over artists. 

Studio Equipment

To help deliver top voice overs to our clients, all our studios are equipped with high-quality recording tools, including:

• KRK XVT Monitors for accurate sound output.
• Allen Heath QU 24 Mixing Desk, this console allows for smooth and reliable sound engineering.
• TUL T67 Mic is a handmade replica of the legendary Neumann u67, which is renowned for capturing the richness and nuance of the human voice.
• ProTools Software with Waves plug-ins for professional mastering and editing.

Extra Features

Our studios ensure a comfortable and stress-free recording experience:

• On-site kitchen facilities: Don’t let h-anger interrupt your session.
• Uncapped Wi-Fi: Stay connected throughout your session.
• Solar Power: Ensuring a seamless recording experience free from unexpected blackouts and loading shedding.

What Sets Cosher Studios Apart?

1. Professional Recommendations
   For technical scripts or more lengthy projects like dubbing, we recommend suitable voice artists based on your timeline and requirements, saving you time and money.
2. Script Adaptation
   While clients provide the scripts, we offer assistance in adapting them for specific requirements, such as fitting a 30-second television commercial or matching dubbing to on-screen performances.
3. Remote Voice Talent Management
   If your chosen voice talent is located in another region or country, we coordinate with studios to match our quality standards, allowing remote collaboration with ease.
4. Post-Production, Bells & Whistles
   Beyond voice recordings, we provide extensive post-production services, ensuring your final product is polished and ready for use.
5. Ensuring Everything Runs Smoothly

We ensure that each audio element, voice talent, music and studio time is professionally managed from start to finish.

Choose Cosher Studios As Your Voice Over Agency

At Cosher Studios, we aim to bring fresh talent that offers more than just a good voice. With our expertise, we continue to deliver high-quality, professional voice overs to our clients.

From the start of recording to final delivery, we pride ourselves on our efficiency, quality, and in-depth understanding of how to capture the human voice.

Our process is designed to make your voice-over project a stress-free and enjoyable experience.

Let us bring your project to life with the right voice talent and exceptional sound recording.

Get in touch today to start recording!

Audio post-production is an underappreciated element in impactful storytelling. It can turn a 2D image into an immersive experience that lifts the story right out of the screen.

The reason we consider it underappreciated is that when done well, it goes unnoticed; however, when done poorly, it is something everyone notices.

From voice-overs to sound effects design, the process ensures that every sound supports the visual narrative – be it a film, an advert or a content piece, the sound and visual need to be one.

Cosher Studios offers a range of audio post-production services designed for various industries. Our expertise spans voice-over recording, sound design, editing and mixing, ensuring a professional approach to each project.

The Audio Post-Production Process, Step By Step

Step 1: Recording The Audio

Great audio production begins with the quality of the recorded audio.

If you nail the recording, it reduces the need for extensive corrections later on.

For the best results, the Recording Studios should:

• Use soft furnishings, such as carpets, curtains, and acoustic panels, to absorb sound and reduce reverb and echo.
• Invest in high-quality microphones and headphones that can best capture the audio and allow for real-time monitoring.
• Have experienced sound engineers to perform comprehensive sound checks to set input levels properly. Set it to avoid clipping but allow it to be sensitive enough to capture nuanced vocals.
• Allow a Director in the studio to assist the voice artist with script delivery. The Director can remind artists to speak clearly and maintain a steady pace to convey the script best.

Step 2: Editing & Cleaning Up The Track

Editing takes the raw recordings and cleans them into coherent and polished audio files.

Editing an audio track means:

• Removing unwanted noises from the background.
• Levelling the audio, which could either entail declipping where necessary or adjusting the volume in sections where it seems to drop off. Ideally, you want the voice track to sound the same throughout.
• Aligning (syncing) the dialogue with visuals.

Step 3: Sound Design

Sound design is where you can get creative while using your technical expertise. Here, sound design artists can transform dialogue to fit perfectly within storytelling.

Sound design involves, but is not limited to:

• Foley recording (general sounds within an environment, i.e. footsteps or wind rustling trees, etc.)
• Creating or sourcing sound effects (sounds a world of the story would make, i.e., wind blowing, trees rustling, etc.)
• Sound effects editing and creation to create custom soundscapes.
• Ensuring the sound effects and overall soundscape synchronise and add dimension to the visual content.
• Original music composition, as well as the use of stock library music.

Step 4: Mixing & Mastering All Audio Elements

Mixing brings together all audio elements—dialogue, music, and sound effects—and mastering ensures that the export meets all the necessary requirements.

Mixing and Mastering ensures that:

• Audio becomes one: dialogue with ambient sound, sound effects and music.
• The audio is mixed appropriately, levelling dialogue, sound effects, ambience, and music into one track or a left and right track.
• The audio is exported to meet the audio post-production workflow and output specifications.

Cosher Studio’s Audio Post-Production Services

“I use sounds to help create a storytelling environment in ways that words can’t tell “

– Mark Mangini

Voice-Over Services

Cosher Studios has recording studios in Cape Town, South Africa, where we rent our services to agencies. In addition to our recording space, we have a diverse repertoire of voice-over talent who can perform in various languages and accents.

Voice Over Talent:

We have a host of talent who perform local South African languages and accents (Afrikaans, isiXhosa, isiZulu, Sesotho, South African English) and international French, Portuguese, American, and British accents.

| Find Your Voice

Sound Design and Custom Music

Sound design and music composition bring your recorded audio project to life, allowing audiences to connect with it emotionally.

1. Soundscapes and Scoring:

• Stock Music and Sound Libraries offer affordable options for smaller projects. With so many options and an experienced sound effects editor – stock libraries can do the trick.
• Sound Effects are recorded and created respectively when we can’t find the right sound.
• Original Compositions, composing custom tracks for our clients’ ads, films, and corporate videos.

| Audio Post Production Services

2. Animation and Video Production

Animation has always relied heavily on sound to communicate with its audience. It is a powerful medium that simplifies complex ideas and engages audiences through its creative use of sound effects. Some examples are:

• Brand Marketing uses unique animations to elevate brand identity, whether for a logo or a campaign mascot. Often, these videos don’t use dialogue and rely solely on music and sound effects.
• Explainer Videos break down complex topics for easy understanding. These videos typically use voice-over dialogue, music, and sound effects.
• E-Learning introduces interactive animations to make the learning experience more engaging. Similarly to explainer videos, these typically make use of voice overs, music and sound effects.

| Audio Post Production Services

3. Dubbing and ADR Services

Dubbing is an audio post-production service that replaces original audio with another version. This is typically done when a project needs to be exported in multiple languages. ADR (automated dialogue replacement) is a section of dialogue re-recorded in a studio that is to be placed in a project. This is done when the original audio has an error or if the client wants to change or add something to the original recording before mastering. The trick with dubbing and ADR is to ensure that every audio project matches the original content’s context and tone.

Dubbing is used for:

• Localising international films and TV shows.
• Translating educational videos for global reach.
• Adapting corporate presentations for multilingual audiences.

ADR is used for:

• Add new dialogue later in the production process.
• Replacement of dialogue due to a technical error (typically when recorded on set).
• Change the original dialogue slightly, often requested by a Director in post-production to better the narrative.

| Audio Post Production Services

Why Cosher Studios?

At Cosher Studios, we have always collaborated closely with our clients. In following our process, our clients have come to know that their projects are in good hands.

With Cosher Studios’ Audio Post-Production You Can Expect:

• Unique voice-over talent
• Professional-grade recording studios with in-house sound engineers that assist you with the process
• Premium-quality equipment
• Remote support to accommodate clients worldwide
• Sound designers who are experienced with custom soundscapes and music composition.
• Expert mixing and mastering for seamless integration with visual content.
• Proven track record with clients.

| Let Cosher Studios bring your story to life through our Audio Post Production services.

Reach out to us:

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Explore our voice-over talent

Design, edit and Master your audio project

Once you’ve found your voice-over artist or agency, the next step is to record, edit, and master your project. However, with recording equipment being so easily accessible, at-home studios have become increasingly popular. 

In some cases, when artists have the necessary equipment, knowledge, or professional support, the quality of the recordings is passable compared to audio recordings in professional settings. However, in most cases, there is a distinct difference in sound quality.

With voiceovers and audio post-production outputs, professional platforms will discard a track if it doesn’t sound crisp or delivered as a high-quality master. 

We’ve put together eight reasons why booking with professional recording studios is worth your while when it comes to your voice-over and audio projects.

1. Your Project Won’t Suffer From Common Recording Mistakes

When you have a voice-over deliverable, ensuring the recorded audio is high-quality is crucial. DIY/at-home setups often suffer from common issues that professional studios are designed to prevent.

• If artists get too close to the mic, it can lead to overwhelming bass, known as the “proximity effect.” Studio engineers precisely control mic placement to avoid volume fluctuations.
• Room noise and echoes are common in home setups due to poor soundproofing, whereas professional studios are acoustically treated.
• DIY setups often pick up low-frequency rumbles from nearby vibrations. Studios eliminate this with shock mounts and isolation pads.
• Breath sounds can disrupt recordings. In studios, engineers manage breath sounds through direction and strategic mic placement.
• Setting the gain too high when a voice artist records leads to distortion, whereas studios can adjust the gain in real-time.
• Plosives (like “P” and “B” sounds) cause unwanted noise, whereas Sibilant “S” sounds create harshness. Studios use pop filters to subdue the plosives and make use of darker-sounding mics for clearer sounds to avoid sibilance.

Book a voice-over session for your artist at Cosher Studios

2. Your Project Will Be In Expert Hands 

Recording DIY can tempt voice over artists into using super cheap equipment; we all know a good deal when we see one. However, some deals really are too good to be true. The quality of their recording equipment can influence its ability to do what it’s intended to do.

In a professional recording studio, the equipment is industry-graded and trusted to deliver the desired outputs. Moreover, a professional studio has expert engineers who know how to use the equipment to its fullest potential. These professionals bring years of training to the table, making use of the audio interface in the control room, handling and setting up the equipment, and providing real-time feedback to the voice-over artists in the sound booth to ensure the final product meets industry standards.

Experienced engineers and sound designers know how to layer, mix, and edit sounds for an immersive experience, giving your project that polished, cinematic feel that home setups – and voice talent on their own – can rarely achieve.

3. Consistency Throughout The Process

Professional studios bring a level of consistency that’s hard to replicate at home. With varying room acoustics and equipment limitations, home setups can often produce inconsistent results, especially across multiple sessions. Professional studios maintain strict standards to ensure each recording has the same audio setup. 

This consistency is crucial when working on long-term projects.

Professional studios can manage your projects with a high level of expertise. They oversee every stage of the creative process, from session planning to direction in the recording session to post-production quality checks. By providing a clear project timeline and established procedures, these studios allow you to rest assured that all technical and performative aspects are being handled effectively.

4. Get The Most Out Of A Collaborative Environment

A major advantage of a professional studio is the collaborative energy that comes from working with a team. In addition to engineers, studios often employ sound designers, directors, and producers who all contribute valuable insights and skills. 

This team effort brings valuable insight, ensuring your project is refined. We are set up to accommodate clients who would like to call in during sessions, allowing you to offer your notes and expertise to the session. 

Unlike a home recording session, where feedback might be limited, working in a professional studio offers your artist immediate access to experts who can provide guidance, suggest creative solutions, and produce a more polished product.

Arrange remote check-ins during sessions at Cosher Studios

5. High-Quality Acoustics That Aren’t Easily Replicable 

Achieving perfect acoustics at home is challenging, and even minor imperfections can detract from a recording’s quality.

Professional studios are purpose-built with high-end soundproofing materials and acoustic treatments, creating an ideal environment for recording. This controlled setting minimises unwanted noise, echo, and reverb, capturing only the purest sound.

The difference in sound quality is significant. A studio environment creates a fuller, more natural sound, with every detail crystal clear. This is particularly essential for voice-overs, where capturing every inflexion counts.

6. Faster Turnaround & Reduced Downtime

Thanks to streamlined processes, professional studios are well-equipped to deliver quicker turnaround times. With access to professional software and hardware, engineers can work through editing and mixing at a pace that’s difficult to match at home.

Additionally, studios have contingency measures like backup power and spare equipment to prevent downtime during sessions. With a full setup ready to handle unexpected issues, studios can stick to schedules and avoid frustrating interruptions.

Book your Recording session at Cosher Studios

7. Accessible, Professional Audio Post-Production Facilities

Professional studios have access to advanced editing software and tools. This technology, combined with the expertise of professional sound engineers, ensures that every sound is mastered perfectly. Quality control at professional studios is rigorous, with skilled editors fine-tuning each detail to create a polished track.

Skilful audio post-production can turn an ordinary voice over  into a standout piece, clear voice tracks filled with dimension.

See Cosher Studio’s Audio Post-Production Services

8. Professional Handling, No Matter The Project’s Scale

Professional studios can also effortlessly provide the necessary resources, especially if your project requires extensive sound layering, intricate design, or large volumes of voice-over work.

They have the scalability to add extra equipment, offer a diverse roster of voice-over talent, or extend recording time to meet the demands of your project.

This scalability means that regardless of the size of your project, a professional studio can accommodate your needs efficiently and deliver results on time and within budget.

Find out more about our hourly rates.

Make A Worthwhile Investment With Coshers Recording Studios

Even though there are ways to record quality audio at home, the audio post-production process associated with access to professional equipment, expert engineers, kitted-out control rooms, acoustically fitted studios, and a support team that can deal with you as the client directly, all offer unmatched advantages.

Arranging a session in a professional recording studio is an investment in the quality and reliability of your project. Avoid the errors and the back-and-forths. Get it done right the first time.

Use our Professional Recording Studio, based in Cape Town, South Africa, or arrange a remote recording for your artist. Our engineers can professionally edit and master both.

 Book online with Cosher Studios today!

Have you heard of the “violent shift” trend circling social media?

It shows us, quite honestly and brutally, the changes that can happen over the years, whether in wrinkles and grey hair or how a once-inseparable friend group has now been cut in half.

The same goes for industries like the voice-over industry, especially when digital platforms and tools are evolving as fast as they are.

Voice Over: Then

The role of a voice-over agency was to find the right voice to shape the narratives of radio, television, and film and became an essential part of traditional media.

1. Voice Overs in the Film Industry

In its earliest days, voice-over was introduced as a tool to complement moving images, bringing life to silent films, early animations, and newsreels. As sound synchronised with film in the late 1920s, voice-over was essential to the narrative development in live-action films and animations.

Voice-over agencies were formed around this time, serving a growing demand from filmmakers and advertisers who realised how impactful a human voice was in evoking emotions, setting the tone, and driving narratives forward.

As radio and TV became mainstream, voice actors bridged into commercials, news, and television dramas.

Book your voice over recording session

2. Stepping into Radio and Television

For decades to follow, voice-over work was closely tied to traditional media platforms like radio, film, and TV.

Voice-overs also became critical in advertising, from TV commercials to radio jingles and advertising on a global scale, which introduced a need for international voices as a skill for voice talent to train in.

All of these formats called for voice-over agencies to start casting for a specific format. This meant that agencies could identify which voice talents were suited to each platform and how to categorise them, turning the voice-over industry into a specialised field within traditional media.

Book your voice over recording session

3. Voice Over as a Specialised Field

Voice acting has become and remains a specialised field, where delivery styles largely depend on the brief, creative vision as well as delivery format. Voice agencies would typically connect voice talent with opportunities for roles in movies, TV shows, and commercials.

Voice-over became specialised with voice talent specialising in a variety of tones, languages and accents.

Additional specialised voice-over services could include:

• Dubbing: involves replacing the original spoken dialogue in a film, TV show, or other media with a new recording in a different language. Voice talent matches the emotional tone, timing, and lip movements of the original actors, allowing the content to be accessible to a global audience.
• ADR: Automated Dialogue Replacement is a post-production process in film and television where actors re-record or adjust their original dialogue after filming. This is often required due to poor sound quality, background noise, or the need to alter the delivery of certain lines for clarity or narrative purposes.

Book your voice over recording session

Voice Over: Now

Fast forward to today, and the voice talent and recording industries have shifted dramatically.

Traditional media no longer dominates the entertainment and advertising industries. Instead, digital platforms such as Meta, YouTube, Netflix, Spotify, and TikTok are more commonly consumed.

People now consume content on demand, creating the need for a new kind of voice-over style as well as new processes around remote recording, delivery and deadlines.

1. Adapting to New Formats

Voice-over agencies needed to think out of the box to help voice talent transition into these new mediums quickly. The rise of remote work and cloud technology has enabled voice actors to record from home, and agencies have embraced these changes by coordinating global projects with talent from anywhere in the world.

Voice-over agencies have also begun leveraging online platforms to expand their client base. Digital platforms allow freelance voice actors to display their portfolios to audition and get scouted for projects. Still, agencies have maintained their relevance by offering specialised services, such as casting for large-scale projects, managing voice actor portfolios, and delivering high-quality production standards.

Book your voice over recording session

2. Social Media and Influencer Marketing

One of the most prominent areas of growth for voice-over agencies has been in social media and influencer marketing.

Social media platforms like Meta, TikTok, and YouTube have become crucial for brands trying to interact directly with their audiences. Short-form content now reigns over all else, and voice-overs are often used to enhance storytelling, explain products, and add personality to brand messaging.

Voice-over agencies are now positioning their talents to create engaging, fast-paced content for influencers and brands looking to stand out. The ability to deliver polished, professional audio has become a sought-after skill.

Book your voice over recording session

3. Voice Over Breaking Barriers

With digital platforms breaking down geographical barriers, the demand for voice over has surged, with almost anyone from anywhere being able to fulfill those needs.

Localisation has become crucial in voice-over services as companies seek to engage diverse audiences in multiple languages. Agencies now cast voice actors to deliver scripts in different languages and dialects, helping brands and companies scale their content globally.

Voice-over agencies that cater to a global market, offer remote recording services, and handle multilingual projects have allowed them to stay competitive.

Book your voice over recording session

It’s Not Without Its Challenges

The voice-over industry is at a pivotal point.

Freelance platforms have intensified competition, pushing independent voice actors to connect directly with clients. Additionally, the increasing sophistication of AI-generated voices calls for agencies and talent to adapt.

Voice-over agencies must emphasise their value through superior production, expert casting, and effective project management.

Furthermore, to remain relevant, agencies need to explore emerging technologies and foster relationships with clients seeking interactive and personalised content.

Book your voice over recording session

Voice Over as an Art Form

Through all these changes, one thing remains clear: the power of the human voice is more important than ever.

The human voice embodies empathy, connection, and authenticity, which are often lost in digital communication. Automation and artificial intelligence don’t capture the nuances of tone, inflection, and emotion that come with spoken communication that can bridge gaps that text alone cannot.

As we move forward, recognising the “power of the human voice” as an art form and a necessity will keep this industry alive.

Cosher Studios and Voice-Over

With voice-over work no longer being confined to film narrations, TV commercials, or corporate videos, voice/audio production agencies like Cosher Studios provide work that meets the latest industry demands.

Our diverse repertoire of voice talent spans multiple languages, accents, and vocal styles, including local South African and international voices. This diversity, combined with the ability of our voice artists to interpret scripts and convey emotions, allows us to provide authentic performances that resonate with your evolving audiences.

Cosher Studios also offers hands-on project management, ensuring that each voice-over session is professionally guided and that talent receives direction tailored to your brand’s needs. Keeping our recording and production processes in-house delivers consistent, high-quality audio across all projects.

From the initial recording to the final mix and master, every detail is looked after and made to be the best it can be.

Beyond diversity and consistency, Cosher Studios, with our recording studios based in Cape Town, South Africa, provides audio post-production services globally. We specialise in voice-over recording and have an array of voice talent for agencies and clients from all over the world to choose from. 

Contact Cosher Studios if you are looking for anything and everything voice-over-related. We will help bring your vision to life.