Source Top Voice Talent

We’re dedicated to assisting multinational corporations seeking the ideal voice talent.

Like what you are hearing?

Let’s talk about where your project is going and how we can help you get the best voice for your business.

For your quote, Cosher features Jimmy Nevis for his latest Single, ‘Think I Might’ will be shortlisted.

Cosher features Jimmy Nevis for his latest Single, ‘Think I Might’

Voice Description:

Accent:

Gender

Cosher features Jimmy Nevis for his latest Single, ‘Think I Might’

Producer/DJ Cosher releases his latest single Think I Might featuring Cape Town’s own Jimmy Nevis.

Those of you who have been watching and listening to the releases from Cosher’s upcoming album Certified will be pleased to know that yet another hit is on the cards from the album.

This time Cosher teams up with one of Cape Town’s and South Africa’s biggest artists at the moment, Jimmy Nevis, who features on this new release titled Think I Might.

The writing process for the song started in Cosher Recording Studios with Cosher, Jimmy and Composer Ross Rowley screening through guitar samples to find the best starting point. It was decided that the song should be a mix of both Cosher’s latest uplifting and commercial dance sound (which is very inspired by international artists like Sigala), and the 70’s and 80’s pop and R&B style which is characteristic of Jimmy’s sound from his latest album Chimera. The verses would show off the “Jimmy Nevis” sound and style while the “Cosher” style would be represented in the choruses.

Once the chord structure and bass line was laid, Jimmy, spent some time writing lyrics while Cosher was focussing on structuring the track. Jimmy showed his typical lyrical prowess when he worked in the memorable line which became the namesake and focus for the song, which also served to create a perfect pre chorus link between the two distinct styles.

The lyrics which he wrote speak to the feeling of meeting someone for the first time and immediately feeling a strong connection, or being able to see someone who has been a friend for a long time from a completely different romantic perspective.

It’s uncommon for a track to be done in a day, but the same day that Jimmy came in to work on the track, he and Cosher stayed in studio and thanks to some serious inspiration giving them the drive to keep going, they had finished the majority of the track by the early hours of the next morning, leaving only the final mix and mastering to be done later that week by Cosher.

From the listeners point of view, the track begins with a mid range guitar riff, with some added side-chain compression, which also gives a little bit of an indication of tempo. Over this riff you can hear Jimmy’s voice soaring with a long reverb, which creates a beautiful spaciousness to the intro. The vocals come in with the bass, and throughout the first verse there is a distinct modern R&B feel, with halftime kick drum and reverb snares keeping the same open feel which is apparent in the intro.

Halfway through the verse however, there is a touch of dance chords which sit in the background. These have a slight delay effect on them, and they have affectionately come to be known in the studio as “the Deadmau5 chords” because of a similar instrument being used by the famous Canadian in many of his more progressive tracks.

This continues until the pre chorus mentioned earlier, which has a mix of 80’s inspired synth line, and Jimmy’s vocal line “I think I might love you”, which prepares the listener perfectly for the buildup, which has that same line mixed in with some light vocal chops, a high marimba style line and light piano chord line which shows that Sigala influence.

The first drop comes in with a mix of chopped vocal loops, a driving bass line with a commercial style dance beat giving it movement. Before it drops back into the second verse. The second drop subtly changes up the feel, adding a piano chord line with supporting bass line in the low end, and a touch more marimba style instruments running right on the top line. This creates consistency and uplifts the second half of the track, with the vocal loops that Cosher created from Jimmy’s original lines, keeping the main vocal line in the mind of the listener.

All told this track is set to be a success on the airwaves and dance-floors around the world

Related Articles

Separates vs Stems

Voice Description:

Accent:

Gender

Separates vs Stems

In the recording world, there are a bunch of terms which are thrown around, but when working with audio the most common ones are Seps (Separates) And Stems

Seps and stems are used in the mixing and mastering process, with dry audio being given to a studio to mix, master or both.

What’s The Big Difference?

Separates

Sometimes called multi-tracks. Every time you work with a producer or start producing your own track,  you will create instruments and vocal channels, essentially making a new line of music for either singing/vocals or instruments and drums.

Simply put, each new line of music which you add is a new ‘separate’ piece of audio to the things that came before or after.

So let’s take drums for example – The kick, the snare, and the hi-hats are separate. 

When the audio from a track gets exported, if you export each instrument and each vocal line out in full, then you have a batch of separates, which can then be mixed and mastered or have various FX applied to them like reverb or autotune.

Stems

Stems are a slightly different type of file which is similar to seps but different in that instead of each separate instrument, you are using instrument groups, which can be mixed down into mono or stereo files.

So, for instance, in the case of an orchestra you might have high woodwinds, low woodwinds,  high brass and low brass instead of each instrument separated  individually. This aids in cutting down the amount of instruments which are being processed when a track is being mixed and mastered. What usually happens with stems is that each instrument group will be mixed, and then the track will be exported as a dry stem without any FX on it so that it can be added to all of the other instrument or vocal stems to be finally mastered.

Wet vs Dry

When we talk about wet or dry, we’re talking about having audio FX added to the track that has been exported.

Wet comes from talking about reverb, one of the most common effects which is added to most vocal audio. When there is a wet channel, it means that there are digital or analog effects on the channel.

Obviously the opposite is true for a dry channel, meaning that a dry channel is audio with no digital or analog effects on it.

The general rule for seps or stems that are going  to be used for mixing and mastering, is that they should be exported dry, meaning that the channel has no effects on board, unless a specific artist idea has been used by the producer who created the track initially.

What You Need To Remember When Using Seps Or Stems!

The one important thing about both of these types of music files, is that there may be areas of silence in the track, at the intro for instance where most of your instruments may not yet be playing. In order to properly mix and master them, the audio engineer that receives these files for mix and mastering, needs to receive those silent parts too, so each separated file incorporates all of the silences as well as the recorded audio. What it essentially means is this – each file should be exactly the same length, even if it’s something as basic as a single kick at the 2 minute mark which is silent for the rest of the track.

Formats are also important, so you need to be sure that you know a few things.

MP3 vs WAV – these are your most common audio file types. MP3 is a file type which is compressed (the file itself is compressed, not the audio) meaning that it maintains a lower size to take up less space. A WAV file is a format which is raw, uncompressed audio. Most often you will be asked for WAV files to mix and master, this is because they are the closest to the sound  which was created on the original audio software or hardware being used originally.

The last thing to look at when talking about the setting of audio you’re exporting is kilohertz and bit depth. Bit depth, relates to the dynamic range in audio. In slightly more detail, the bit depth is the number of ‘bits’ of information in every single sample. The more bits, the more dynamic range. The sample rate, in a nutshell, is the number of samples per second in a piece of audio. It is measured in Hertz (Hz) or Kilohertz (KHz). The Industry standard export settings for WAV files are 48khz and 24 bit.

We talk a bit more about separates and when they are applied in the music production process in our video series, which  you can watch here, and here

If you are looking at doing a music project and you have stems or seps that need mixing and mastering, then whatsapp our business music line on 060 763 4698 or email [email protected].

Related Articles

Writing Music Part 2 – Recording Your Song

Voice Description:

Accent:

Gender

Writing Music Part 2 – Recording Your Song

In part 1 of this blog series we went into what we as artists can do to start the process of creating music from scratch. This part 2 is all about what we can now do once we’re gone through the process of writing the initial track.

So you have a basic idea which now needs to be fleshed out to make a fully fledged track ready to be recorded, what’s next?

We get quite a few people into Cosher Recording Studios who come in with ideas and work their tracks to a fully produced piece with a very minimal idea at the start. This process involves many parts, chord structures, arrangement etc.

Arranging In Short

So what is musical arrangement actually? In layman’s terms, it’s how a track is laid out, so you could decide something like this – I have 4 chords which go over 8 bars, so I’ll do 16 bars in the verse, then 16 bars as chorus, repeat this and then add a bridge, and lastly throw in another chorus.

This is called structural arrangement, because you’re looking at how the structure of your track is going to work using chords and music you’ve already thought of. 

Chordal arrangement is similar, it basically goes – I have this vocal for my verse, and that one for my chorus, and so I now need to work on the chords.

Essentially it’s not important whether you have chords or vocals or even just a short idea on either, you can still find a basic structure that works.

Knowing What You Want

So structure and arrangement are ready to go, now what? Well now comes the crux – what do you want your music to be?

If you’re looking for a track to go to radio, you have to subscribe to radio standard, this means that your track has to be around 3 and a half – 4 minutes long, and it has to fit the types of genres which are played on most commercial radio, eg pop, hip-hop, R&B or electronic music like house. In South Africa we have a slightly wider audience and one could include gospel, kwaito and afro-house into those. 

If you’re wanting something more niche and you want to be found on Spotify playlists and youtube, then you can afford to step out of these general rules in terms of time frame for radio and go more for eclectic genres, like the lo-fi, singer-songwriter, synthwave, harder electronica or more classical genres like orchestral and jazz/funk.

This is something you may find you want for your brand, so think about what kind of brand you’re building.

Into The Studio

So once you have a track idea, a general idea of what you want from it, it’s time to get it recorded.

We have a few videos about what we do up on our youtube channel (click here) with regards to this, so please, go and have a good look there too, but for the most part this is what you can expect. 

You will need to know your song well enough to be able to give the audio engineer a basic idea of what you’re going to do, or an idea of what you want from tracks that are already out and on YouTube or on radio, i.e. reference tracks.

More often than not you’ll have to record a scratch version that will be then produced on, adding elements you want and all of the music parts which you could do yourself or couldn’t do without a producer.

Once it’s all said and done, your track will be mixed and mastered, and as easily as that,  you have a track ready to go!

Please check out our YouTube Channel for more on the processes we use to produce music from scratch.

If you’re looking to record, then contact us to setup a time so we can help take your creative ideas from an idea to a track.

Related Articles

Music Royalties – The Basics in South Africa

Voice Description:

Accent:

Gender

Music Royalties – The Basics in South Africa

As a performer, artist, singer, songwriter or musician we primarily work on freelance basis, we are our own bosses and our music (product) is our business. And yes, we have said this many times before, you have to treat your music career as a business.  This means that much of the work we do comes down to us, how well we can market and punt ourselves and how much hype we can create around our brand which is not always an easy task. We need to know the costs of creating music and we need to know how we need to calculate our return on investment.

Probably one of the most important things we have to know as a freelancer is when we’re going to actually see some of that all important money that we’ve earned or are owed, and sometimes we can find this a daunting task.

One of the main sources of our income comes from royalties.  However, it can get confusing as we hear a lot of terms thrown around like “intellectual property”, “creative property”, and other things like “publishing and performance rights”. Beyond this there are other terms like “master copy” and other terms which we as artists HAVE to know.

We’ve decided to go through a list of these terms, make  them relatable, and tell you how this relates to you receiving your royalties. We also want to let you know HOW to apply for your royalties.

First, lets list some of the common terms you will hear when talking about royalties:

Author – The creator of any work that can be copyrighted. In the music realm, this usually pertains to the person who creates the lyrics of the song 

Blanket License – A type of broad license that allows the end user (such as a Radio station) to use any or all of the songs in a Performance Rights Organization’s library, as much or as little as they like. Licensees typically pay a large annual fee for the license.

Catalog  – All the songs owned by a music publisher considered as one collection. If a songwriter has not assigned or licensed his or her own works, they are considered to be the songwriter’s catalog.

Commission – Percentage of income paid by musical artists or actors to their representative.

Composer – One who writes the music to a song or for an instrumental track.

Composition – A musical work; the art of writing music.

Copyright – The exclusive rights granted to authors or original creator/s of a song.

Copyright Infringement – The unauthorised use of a copyrighted work. 

Exclusive Publishing Agreement – A written agreement allowing a specific music publisher to publish some or all of the songs by a songwriter or composer for a certain period of time. 

Intellectual property – Intangible property that is the result of creativity, such as patents, or copyright.

ISRC Code – A unique number assigned to each new song which is officially released for tracking purposes

Master – The original master recording. The original media type or form, from which dubs or copies are made.

Mechanical Rights – A right given, allowing a musical piece work (song) to be legally reproduced onto different mediums such as CDs, tapes, computer hard drives, cell phones, Mp3 players, on-demand streaming services  and other forms

Mechanical Royalties – The payment from a record company to a songwriter or publisher when the mechanical right is used 

Needletime Rights  – Needletime Rights are record labels and recording artists’ rights. Needletime Rights royalties are royalties paid to: recording artists for the public performance of their commercially released recorded performances; and record labels’ for the public performance of their commercially released sound recordings.

Performance Royalties – The income earned from a song on radio, television, concerts, and other public performances of music.

Recording Artist – A person that performs songs in a studio-like setting for the purpose of recording songs and releasing them to the public. A recording artist usually performs music created by other songwriters and composers (e.g. A Hip-Hop Artist recording on a beat – Drake). However, a Recording Artist can also be a songwriter and create and perform their own music (e.g. Sam Smith, Ed Sheeran)

Royalty – The income earned from the sales of the record or song.

Songwriter – A songwriter is someone who is involved in creating a song that usually focuses on lyrics and a melody

Now all this may seem a little bit overwhelming, but really there’s nothing to be afraid of, in fact, these are some must know terms, so get used to them now and learn them well .

So now we know what royalties are, let’s just delve into that for a second – Royalties exist so that when your song is used, or your film is shown,  you get paid for that artwork being put into a public space, and unless you have given permission for it to be done for free, a company or individual is liable to face legal action if they did not pay you for it.

So How Do You Apply To Get Your Royalties In South Africa?

We have 4 organisations who handle the types of royalties for performing and for creating music.

RISA (Recording industry of South Africa) is the first port of call. These are the people who handle the creation of ISRC codes, as mentioned above, the unique code given to a song or album released for public consumption. The code is a form of an identifier to the song and is used to track where songs are played, especially when streamed, downloaded or played on radio

Next up is SAMRO (South African Music Rights Organisation). These guys deal with performing rights and royalties and handle the payment of money owed to artists and collaborators whose music has been on radio , TV, film or other media in the public space. A Radio or TV station has to let SAMRO know that a song is added to their roster, and they will pay a blanket license fee to ensure that the artists are paid for their work being on air.

SAMPRA (South African Music Performance Rights Association) is the organisation which handles needletime rights and royalties, which pertains to people involved in the production of a song such as the recording artist and record label 

CAPASSO (Composers, Authors and Publishers Association) deals with Mechanical Rights and Royalties. They are an organisation that administers the mechanical right in the composition’s copyright (i.e. the right that arises when a musical work is reproduced or transferred from one format to another) and distributes the royalties to their members

Next Step – Sign Up!

Now that you know some of the important terminology regarding music rights and royalties, the next step is to sign up to all of these agencies so that you can protect your music and to start receiving royalty income.

Related Articles

The Importance of Music and Voice Over in Marketing

Voice Description:

Accent:

Gender

The Importance of Music and Voice Over in Marketing

Anyone who has worked in marketing is likely to tell you that it’s an industry that is constantly changing and evolving. Even now, this article (essentially marketing content for our studios) was written from home as South Africans are facing another week of being locked down during the Coronavirus pandemic – another change which the marketing world will find quite easy to adapt to because of the fluid landscape of the business.

As businesses grow and expand, there are more and more challenges which need to be faced, and one of these is how to market efficiently and cost-effectively. How to optimally get out into the world and make sure your brand is seen and heard.

This is becoming even more important as the technology which surrounds our daily lives increases and evolves too. It can sometimes seem like a real mission to keep up. However, even with all these changes and advancements, there are still a few aspects within marketing that will always be prominent. One of these aspects is Content Creation. Being a sound and production studio, we deal with many advertising agencies and marketing personal who are constantly using our services to create content, whether it’s for radio, TV or social media. Recording studios play an important part in the whole content creation process, especially when most content needs Music and Voice Overs.

We want to highlight some ways in which music and voice over recording can be used to help you market yourself in a digitally rich world.

Where Music is concerned –

Many articles have been written about how music affects the brain and what it can do to people’s emotional states. This is part and parcel of what makes it so important for a company to consider, when looking into an ad campaign or a new signature sound.

In an article written a few years back by Colin Shaw of Entrepreneur SA, “The language your brain associates with music creates emotions. This language is why you turn up the volume when you hear a song from your youth and sing along joyfully, particularly when you haven’t heard it in a long time.”

The same can be said for any music from great ads that we may remember from TV or radio . These are jingles or tunes which we remember fondly, and this is what the aim of using music for your marketing campaigns should be.

Another great example of sound in adverts is the Allan Gray brand. The way in which they use music in their adverts creates emotive and moving  scenes along with the visuals, this is something that gets remembered, not because an audience member saw something  but because they experienced something unspoken. This is why music is a universal language. The moment an audience member goes beyond just seeing an ad and feels something, then you’ve gone further than just presenting them with something, and you’ve connected them with an emotion.

Another thing that this brand does well? Voice-overs!

Think about every voice-over you’ve ever heard, and then realise, every time you send a Whatsapp voice note, you’re sending a voice-over. Voiceover is increasingly one of the most used forms of communication across the marketing sphere, and as a company you need to know how to use it to your advantage.

Voice-overs can be used in a variety of ways for TV, Radio or internet based ads. Whether you are looking to act on a hard sell style technique where you punt a product in a Verimark style TV ad, or a relaxed conversational ad where you can connect with your audience. It is the human connecting tool by which a listener begins to understand what it is you are trying to sell.

There is almost no advert at this stage which doesn’t use voice in one way or another, if you go looking for ads which have done incredibly well, most searches will confirm this. For the rest, the integral part of what makes the advert will either be the visuals or the music. One can divide modern adverts into 4 pillars; product, human connection (The voice or the actor), emotional connection (The music) and visuals. The reason visuals are the 4th pillar is because they are not always needed, for example a radio ad.

Now think about the possibility of mixing an art form which makes people connect with their emotion, and then touch on what it is you’re wanting people to experience, and you end up with a winning combination.

Every time you listen to an advert or see something on TV or online where a voice is concerned, take a second to listen for the music behind it. Most of the time, you’re very likely to hear something, and it will almost always play into the emotion of what the ad is trying to portray, whether that be a tropical island setting or a super relaxed theme.

The most important thing to remember when starting to look into how music and Voice-overs can play a part in your marketing, is the audience. The trick in using it to your advantage, is knowing what your audience needs.

It’s important to be able to use a particular style of voice-over or music to push an idea without making people believe they are being marketed to. That’s the true magic of voiceover and music as a combination.

Once you’ve created a marketing strategy, you will know where your audience spends their time online or offline, you will have a basic idea of their demographics such as age, gender and what their median incomes are. This will enable you to tailor your message to that particular group of people and allow you to market more effectively.

At Cosher Recording Studios, we have a database of affordable Voice Over artists who are able to suit the needs of any advert. We also have producers and composers who are experienced in music from ads to full composition scores. Thus, we can provide you with a full service when it comes to getting the perfect sound for your ad.

Related Articles

Understanding Mixing & Mastering in Post Production

Voice Description:

Accent:

Gender

Understanding Mixing & Mastering in Post Production

One rarely ever thinks about the stages that a film goes through in order to make it to screen, and whilst we may not realise it, everything we watch and hear has been through an intense process of mixing and mastering in order for it to sound just right.

What is mixing? Mixing is essentially adjusting the balance between sound effects, dialogue and music, and the balance of the individual elements within those groups as well.

This process is even more involved when a mix is done in surround, because there are 5.1, 6.1, 7.1 and even 10.1 sound systems, (The numbers relate to the amount of channels in the soundtrack and how many speakers the system the tracks are mixed for, are supposed to provide.)

Which Person Does What?

Mixing is the most important first factor. What you’re doing here is making sure that everything is level and balanced. The audience should be able to clearly hear each element, and the balance between them should enhance the overall experience. Ambient sounds and music cannot be louder than the dialogue, the same goes for any FX or diegetic sound that need to be happening in the piece you’re watching.

There are various people or groups involved in this process.

Firstly, your on set sound recordist and boom swinger make sure that everyone that’s on screen can be heard. This is called location recording. This process involves lapel mics, hidden mics and boom mounted mics to get sound recordings from as many sources as possible.

Second are your post production sound engineers who take care of your ADR, as well as creating extra sound effects with either foley or with processes like sound design. When creating effects, a post production engineer can create their own sounds in a process called foley recording. This involves being creative, and thinking outside the box to recreate sounds that are needed, for example; to get the sound of a fire, you would not expect the studio engineer to build a fire and record it. Instead you could use a thin piece of wrapping paper and crinkle it lightly to create the illusion of fire.

Similarly, to create the sound of someone getting punched in the face, you wouldn’t expect someone to get punched in the face, so a foley artist would record the sound of someone punching a cushion. For this you need a foley studio space and lots of props.

Sound design is when you use audio engineering and production skills to modify recordings and sounds to create the desired effect. For example; A simple transposition of a male voice down an octave will make it sound like a monster from the underworld is speaking, or a reverse cymbal sound creating a whoosh effect to enhance a logo or fast cut.

The last option in sound design is to use pre-created and packaged sounds which can be purchased.

Next is the music – Your composer and music director will have tracks that work or take the lead directly from the director in order to make sure the music is just right.

It’s important to find the right balance of the music in the mix – a happy medium between the music not being overpowering, but still being loud enough that it has the desired effect.

Music that has been expertly mixed already might not need to be adjusted that much, but basic volume automations can make a big difference when it comes to the general momentum of the piece. This is often done manually, by the mixing engineer, drawing or recording automations to lower and raise the volume of the music when desired.

There is also and automated way that this can be done – which is side-chain compression using the dialogue audio as a trigger for the compressor to reduce the gain on the music, essentially ducking the music under the audio when someone speaks.

Once this is done, the last (and arguably one of the most important parts of the process) is the mastering engineers. In layman’s terms mastering is making a piece of audio louder, and in a consistent format for playback on multiple devices.

Mastering in music and mastering in film, whilst serving a similar purpose, are not the same process.

Mastering audio for visuals involves making sure that the audio is prepared for distribution.

OMF Files

OMF, which stands for ‘Open Media Format’, is a file format type (like .xls for instance) which media professionals use to share information across different platforms. Why this is important, is so that when a file is imported the user can see where cuts are taking place, and what automated effects have been created (although instruments and VST’s will have to be set). What it does, is create a summary of the project, so that any user can easily see what is happening and allows the mixing engineer to focus on mixing and not have to spend time on editing clips and timing.

It is therefore assumed that when a mixing engineer receives OMF files, the timing and the edit sync is already locked.

Location vs Studio Recording

Being on location means there is the possibility of noise, at times so much that the sounds recorded on set are unusable. This is when you bring in ADR (We did an in depth blog about that process and what it involves). Whilst you will be able to use the original dialogue as a guideline for your actor to use whilst recording, studio recorded sound will allow you to properly integrate the dialogue into the final mix.

During the ADR process, the original location recordings can be helpful to the actor as it will guide them with regards to timing and delivery. Interestingly, the voice actor is not always the same actor as the actor on set, which is where the original audio helps.

Music Placement and FX

A sting/sounder is a short few seconds of music which specifically convey a moment, somewhat like a musical punctuation point. These can either be added to the score, or in some cases (especially in horror film) they are used on their own to create greater effect.

Sound effects go through exactly the same kind of process. They fall under ‘diegetic sound’, which means that they come from a source on screen. Effects are added on almost everything, from the sound of a women’s heels on a tiled floor, to rushing horses. When you watch a battle scene you may not be aware that many of the swords on screen aren’t real metal, so the sounds of metal against metal have to be added, in time, after the fact.

Formats and Volume levels

Integral to making a good mix and master for a film is the right project format and volume level.

The higher the volume of particular stems, the more you will have to compress in your final project, so it may become problematic. Rather get your sound files at a lower volume that can be drawn up.

Formats are also very important. This includes making sure that your sample rates are set at the same kHz. Khz Refers to the rate at which the project is being read by your processor, this is why they should be kept consistent.

Recording Format (also called bits) in this regard relates to “bits” of information in each sample. This is why 8 bit music sounds like it was made by a computer, and 24 bit can sound almost live.

Surround or Stereo

For 5.1 and above, you can’t just walk into a standard studio and encode your sound. Unfortunately the truth for most indy directors is that they simply won’t have the budget it takes for a surround sound mix. Even if they’ve created their film for a surround mix in post. Specialised encoders and facilities mean that the price tag can be too high.

A stereo mix is both simpler to do and cheaper, but that doesn’t mean it won’t sound as good. Stereo is still the most popular because most people don’t have surround sound home theatre systems, or they just watch things on their mobile devices.

We mix in stereo at Cosher Studios because we know that’s what most people have available out there.

Finalising Your Mix

The first thing to do when finalising your mix is to reference. It can be very helpful to know what the platform of playback will be when the project is complete. (Is it for cinema, radio or TV?)

If for example it will be on TV, it is quite easy to get your audio to playback on a TV that you have in studio, to test the sound on the TV’s built in speakers. However, if it is going to be show in a cinema, this presents a different challenge.

The solution is what Colin, our head producer calls ‘reverse referencing’.

This is where you take existing audio from a film and listen to it in your own studio, listening to the balancing, volumes, effects etc… to make sure that the audio is consistent and comparable.

It is important to remember that if you use a trailer for a film, that the DB output will be louder than the actual film.

When finalising, make sure there is no distortion or digital clipping. If you are having trouble mixing your stems properly, remember that referencing the Fletcher Munson curve, which, if you use it the right way, will help you find the sounds which are becoming problems in the mix.

Related Articles

Stings, Jingles and Music for Advertisements

Voice Description:

Accent:

Gender

Stings, Jingles and Music for Advertisements

*Music in Ads

A number of months back we did a blog post that detailed what it means to choose the right soundtrack for your piece of visual media. That particular blog was aimed at longer-form pieces like film or TV series, which require a lot of post-production where sound is concerned because they run for such an extended period of time. Today, however, we will be looking at sound in advertisements.

Ads are extremely important as they form the backbone of what creates a massive amount of income for the film industry each year, and because we have people paying so much to put them out there, they have to look really good in order to be memorable. What’s more important though, is the soundtrack. And here’s why:
If you’ve ever sat down for some mindless fun on YouTube and had a look at Superbowl ads, or perhaps you’ve been watching the Rugby World cup or Wimbledon, you’ll notice something interesting – the most memorable ads are those that have a jingle that is so good, you can’t forget it. Think of the “Avocados from Mexico” jingle, it’s short, sweet, and sticks in your head for days. Even more iconic is the massive franchise McDonald’s, the moment you see the “I’m Lovin’ It” slogan, there’s a tune you either hum to yourself or think of.

This is the power of truly great music in advertising because it drives home a message by creating an attachment to a product that’s more than just a visual representation.

Jingles and Stings – what’s the difference?

1.The sting

Stings have been around for some time. Another name for a sting is a musical sounder – the reason for this is the music is used to create a particular sound that amplifies the intensity of emotion in a particular shot. A great example of a sting that has been used for years if the screeching violins in early horror films – synonymous with the moment just before something awful is about to happen. Another great sting is the theme from Jaws – which almost everyone knows even if they’ve never seen the film.

Ads can use these very effectively as they can be used to keep an audience in the front of their seats, whether at home or in a cinema.

2.Jingles

Jingles are a bit more complex and nuanced.
Where a string is there to give you a specific emotion, a jingle’s entire purpose is to be catchy and memorable. Think of them as branding with sound.

This requires some effort on the part of the composer to really nail down an idea that works. Jingles are typically quite short (though they sometimes can be an entire song, depending on the brief), and usually comprise of a catchphrase which more often than not, is either a fact about the advertiser or something they believe in, like their company ethos.

Jingles have been used for everything from old spice to coca-cola, and some of the most highly paid musical composers have made their fortunes with writing jingles.

Long-form music

Longer form tracks also have their place in ads too, sometimes there are companies who really want to make longer-form film style ads that both look great and have a particular feel. Many ads which use long-form music use it to create deep emotional attachment. More often than not they are also set stories that portray a particular group of people to which the audience is going to become attached.

This is one of the important things about longer-form music or ads. Short or sharp emotional triggers can be created by stings, but lasting impressions are created with longer tracks.

How to choose what’s best for you

Everything you do in an advertisement will be created around the purpose of the ad itself. An emotional PSA will require longer form music, a short comedic piece (such as the UK Whiskas “Curious Cats” series of ads) require no more than a short 30-second jingle.

Assigning the kind of music you need is all about finding what you want your ad to portray.

If you’re looking for music and jingles for an Ad, show or film, feel free to contact us.

Related Articles

Voice Over Recording in Cape Town

Voice Description:

Accent:

Gender

Voice Over Recording in Cape Town

Voice Over Recording at Cosher Recording Studios in Cape Town:
The voice over industry, like the music industry, seems to have become much easier to DIY, but both industries have also become infinitely harder to break into without the right techniques, facilities and experience. Voice overs might seem simple. Just place the artist in front of a mic and hit record! However, there are fundamental aspects that are needed for a high quality recording such as preparation, quality of the voice over artist, recording equipment, facilities, recording environment, the sound engineer, recording software and file management. Any one of these aspects that are slightly out of order will negatively affect the final product.

We at Cosher Studios like to view voice over recording as an art form and, like any art, needs to be nurtured and created by artists. You should never underestimate the value of a professional voice over artist, but still, having a good voice and personality can only take you so far, a professional recording studio is also needed.

If the voice over artist is the painter, the recording studio is responsible for the brush, paint and pallet.

The brush acts as the vessel to carry the paint to canvas. The paint is the colour that breathes life into the art and the pallet is where the most important decisions are made.

At Cosher Recording Studios in Cape Town, we have all the tools to create a voice over masterpiece. Our brushes are our pro microphones, our paint is our industry-grade software and our pallets take the form of our experienced producers and sound engineers.

In our acoustically isolated vocal booths we have unprecedented access to the true body of the voice, giving our dry voice recordings a real edge over the rest. Our equipment focuses on capturing the unique personality of the voice over artist and our producers are very experienced in guiding the artists to get the greatest takes. They know how to achieve what is needed, according to the client’s specifications.

Cosher Recording Studios is the perfect choice for any voice over task:

  • We have professional, top of the range recording facilities and equipment including 3 vocal booths.
  • We have certified and experienced sound engineers who can record, track, edit, mix and master.
  • We have the T67 -Tul Microphone which is based on the Neumann U67 microphone (one of the world’s best vocal microphones).
  • Original music composition, stings and jingles can be made by our music producers.
  • We are efficient and have a quick turnaround time for voice over recording projects.
  • We have a database of voice over recording artists ranging in age, sex, race, experience and price, to meet our client’s needs and budget.
  • Our price is competitive and we are happy to provide discounts for bulk work.

For more information and bookings, please contact [email protected] or 087 802 6997

Related Articles

Voice Over Recording Tips and Tricks of the Trade

Voice Description:

Accent:

Gender

Voice Over Recording Tips and Tricks of the Trade

Voice Over Recording Tips and Tricks of the Trade

The world of voiceovers is a multifaceted one, where a mixture of know how, talent and some serious practise are involved, especially if you want to excel at it. Here, we’re going to go through some of the basics of different tones, how to practise, voice warm ups and of course, little tricks to learn along the way.

First and foremost – Learning to read on the fly

One thing you will have to do as a Voice Over actor, is to read without having time to prep. While it’s true that you will often get a script, at least a day ahead of time, there will be many circumstances where you get the script 5 minutes before, and you have 2 or 3 pages to get through. This means you will need to be able to read effectively, without making errors, directly from the page.

Why this is challenging is that you will start to get 5 syllable words and above, especially in business voice overs, and you have to be able to hit words like acluistic and administitrivia. These seem fine enough reading them on their own, but just try to put them into a sentence and you’ll  see the point.

What to do Here – Read, read, and when you’re done, read

In order to be better at reading, there’s only one real way to get the skills, and that’s cold, hard, boring old practise. It might seem like an uphill climb sometimes, but trust us, the reward is absolutely worth it.

Reading Styles – Soft, Hard, Radio

For those who are involved with voice over, there are a few terms you’ll get used to hearing. These include the classics like hard sell and soft sell, which are generally the two main anchor points by which the others are measured, but there are so many more. Here is a list with some of the most important.

Hard Sell – “IT IS WHAT IT SOUNDS LIKE! BATTERIES NOT INCLUDED!” Don’t forget to add the “But wait! If you buy now you get this other thing for free!” Hard sell is the traditional voice over which plays into the very late 80’s and 90’s TV advert, product based style of selling. It’s in your face, loud and sometimes even abrasive, nowadays used more tongue in cheek than seriously. Common traits are the hard, over pronounced words and very prominent rounded vowels.

Soft Sell – This is also very similar to what it sounds like. It is far more sensitive than hard sell, and tends to base itself more in the reality of day to day life items and situations. It is far more realistic, and requires less of a heavy inflection and over pronounced structure than hard sell, so the trick is to keep it conversational. It focuses more on naturalistic spoken word, and doesn’t need any extra vocal tone unless the director is specifically looking for extra calm vocal inflection.

Conversational – This is another version of the soft sell which in essence is exactly what is sounds like. This type of voice over will be done with a voice that has been specifically chosen for a particular sound or tone. When reading a script for these, there is very little that one needs to do besides speaking clearly and reading well. Your actual vocal tone will be the same as the tone you use in your everyday speech.

Educational and Corporate – These 2 types of VO are close to soft sell in some ways, but because you are explaining something which may contain a plethora of advanced terminology, it should underpinned by properly enunciated vocabulary and differing vocal tones due to the nature of imparting information being potentially boring for the listener

Now, take a second and another read of that. If you were to read that sentence in a monotone, you’d likely lose interest very quickly. When reading scripts like this, remember, they need to be done with a tone which makes the listener believe that you are interested in the material you’re talking about, which means adding a little bit of animation but still keeping the natural tone (similar to explaining something to your friends that excites you). Make sure to speak clearly, pronounce all of your words, and if you make a mistake in the line, you should preferably try to redo the entire line (an experienced engineer will normally ensure that you do this).

The radio announcer – This is an almost exact midway point between the hard sell and soft sell. As a hard seller, you’re going to be in the listener’s face, and in soft sell you’re going to be much more natural. With radio you aren’t trying to blow audiences away, but you aren’t quite in the natural speech pattern either, you are somewhere in between. A good way to think about it is a natural, but more animated way of speaking. Whilst you remain at your normal volume, your vocal lows and highs are more pronounced, and your consonant sounds are presented slightly more prominently.

Specific character Voice Over– The luckiest voice actors will be asked to do character work, and this is where some serious background work needs to be done. You will be asked to provide a sample of the type of voice you’ll be playing, and like any stage or screen actor you’ll need to characterise the voice of the subject you’re going to be playing. For accents, don’t try to be overly specific, whilst this can sometimes be a good thing, it often limits the character that you are playing, and if you get the accent wrong it can throw the listener off. Accents most often asked for are standard American (which is basically California) and standard British which sits somewhere between a Londoner and a southern English Accent. There are hundreds of videos and tutorials on how to master these 2.

A few tricks of the trade

  • Black tea is your friend. Don’t do that cappuccino before you are about record, milk creates mucus which can negatively affect the voice and vocal tone.
  • Breathe deeply, the deeper the breath you take, the better each line you say will sound.
  • Speak from the diaphragm, not the throat. Warmer sounds are created when speaking from the diaphragm, the throat creates a sound that is less powerful and does not carry as well.
  • Inflection doesn’t mean you need to shout when you should in fact be creating emotion. Rather think about those movie moments when the actor is saying something really important but softly. That’s the difference between a good voice over artist and a great one.
  • Always be listening. Training your ears means listening to things. Radio ads, ADs on TV, badly dubbed Asian films, all of them use voice over, once you start listening to these you will start to pick up what is good and what isn’t and apply what you hear to your own voice.

The Takeaway –  If you’ve read this and realised that voice over recording is not as simple as talking into a microphone nicely, well done, you’re halfway there. As with anything it takes time and practise to really hone the skill, but it is very rewarding and can become a very good source of income if you put the hours in.

Voice Over Recording  at Cosher Recording Studios 

Here at Cosher Recording Studios, Cape Town South Africa, we have experienced sound engineers and provide the hardware facilities to record top quality voice overs, as well as a database of voice over artists to choose from. We also can provide direction and training for the actor on the day to assist in making the voice over process run smoothly and effectively. Additionally we have Source Connect and Skype for communication.

Related Articles

Reach out to us for voiceovers tailored to your unique project needs.

Cosher Studios has a large talent pool of artists ready to take on your projects. If you haven’t found anything specifically dedicated to your audience, we can take you through the process of getting something created specifically for your brand.